In a recent interview, commissioner of the MLL Dave Gross, talked about expansion ideas in the MLL. A stir began when during the MLL All-Star game, announcers spoke about how there would in fact be an expansion team in Dallas and Raleigh. None of this was confirmed by the MLL.

But, in this interview Gross talks about how there will be an expansion team in both Dallas and Raleigh. He talked about how when teams played there the response was great and business would work there. He also began talking about the Portland and Salt Lake City markets which could be candidates in the future. Gross said that for now, St. Louis is out of the question.

The entire interview is pretty good, he talks about the expansion of the MLL and how it will work. Click here to listen to the interview and scroll down to “my multimedia” http://www.sportsgist.com/davidgross

Lacrosse is slowly getting there. The thing is though, it’s slowly getting there. What should the MLL do to improve the league and expand itself? For me it all starts with marketing.

John Grant of the Rochester Rattlers

After Syracuse beat Johns Hopkins, lacrosse was on a high. The championship was widely televised on ESPN and garnered the biggest audience for a lacrosse match. I think right there was the MLL’s chance to shine. And personally, I don’t think they did enough. It was a real legit chance in which they had lacrosse on the proverbial sports pedestal and they failed to hit the nail on the head.

They need to start marketing the big names. In every league in America, big names draw big crowds which bring in big money. Every league has an untouchable hero in which like him or hate him, you have to appreciate him. One player who I think can easily take that role is John Grant of the Rochester Rattlers. He is easily the best player in lacrosse and has been around for a while, so every one appreciates what he’s done. He won last year’s MLL MVP in both the indoor and outdoor league showing his versatility. John Grant should be made the face of the league.

Rattlers’ Attack Man John Grant

Also to develop a league, great story lines need to be developed. Now I’m not saying the MLL should go on making up stories but they need to really drive home the really good ones. They need to make a hero out of John Grant and he needs an adversary. Since Grant plays for Rochester, an East Coast team, his opposite has to reside on the west coast to really develop a rivalry. I think Brian Langtry is the man for that job. He plays for a well rounded hard to beat Denver Outlaws team and would fit the role perfectly. If they can market these two as enemies of each other duking it out it will definitely garner interest.

Brian Langtry of the Denver Outlaws

The biggest chance the have though is coming up a week from today. The MLL All-Star game. It is being held in Denver at Mile High Stadium and is a real opportunity for the MLL to strut its stuff. People will tune in to an all-star game if they don’t follow the league. It happens all the time in American sports. When the MLB has their all-star game next week I guarantee many people will tune in who don’t normally watch baseball. The thing I’m most excited for is the Skills Challenge. John Grant is a participant and it’s going to be so much fun to see what he can do. The MLL needs to realize what is at stake on July 17th when the All-Star game is being played, because if they don’t this league could crumble in a matter of years.